当社メディアジャパンは、シンガポール・マリーナベイサンズで開催された国際特産食品展示会 SPECIALITY & FINE FOOD ASIA 2023（9月26日～28日）において、オフィシャルメディア枠として日本ブース「OISHII」を企画・運営しました。
本ブースでは、宮城県産のお米、日本の古酒、福井県の酒・食材などを中心に、日本産食品の魅力を来場者に発信しました。
■実施内容・特徴
●出展構成と展示内容
20か国以上・300社を超える出展者が集う国際展示会において、日本産食品を代表する “OISHII ブース” を設置。
宮城県のお米、福井県銘酒、日本各地の食材・酒類をラインアップし、産地ストーリーや品質をアピールしました。
●メディア枠運営・支援体制
当社は出展者側だけでなく、メディア視点を持つ運営主体として、展示企画・ブース演出・来場誘致施策・広報支援まで包括的に担当。
出展者が最大限の訴求効果を得られるよう、会場内外での情報発信・誘導も整備しました。
●事後フォロー支援
展示会後も、出展企業に対して販路開拓支援を継続。
商談案件のフォローや流通先紹介を通じて、展示効果を次につなげる体制を構築しました。
■成果
●出展者の商品を、来場者・バイヤー・メディアの前で効果的に訴求できる場を提供
●OISHIIブースの企画・運営実績を通じて、企業・自治体への提案力を強化
●展示会後のフォローを通じ、出展者との持続的関係構築を目指す支援体制を確立
今後は他国・他展示会でも同モデルを展開し、日本食品ブランドの国際露出を加速させてまいります。
Media Japan served as the official media partner for SPECIALITY & FINE FOOD ASIA 2023, held at Marina Bay Sands, Singapore, from September 26 to 28, 2023.
As part of this international exhibition—featuring over 300 exhibitors from more than 20 countries—Media Japan planned and managed the “OISHII Booth”, which showcased premium Japanese food and beverage products, including Miyagi rice, aged sake, and sake and ingredients from Fukui Prefecture.
The booth was designed to communicate the authentic value and craftsmanship of Japanese food to trade visitors, buyers, and media representatives.
■Booth Highlights and Key Activities
●Booth Composition and Exhibits
At one of Asia’s leading international specialty food exhibitions, the OISHII booth represented the diversity and quality of Japanese food culture.
The exhibit featured:
– Miyagi Prefecture rice, symbolizing Japan’s agricultural excellence
– Fukui sake and regional ingredients, highlighting local craftsmanship
– Japanese aged sake and artisanal food products, showcasing the depth of Japan’s culinary traditions
Each item was presented with origin stories, tasting experiences, and cultural narratives, creating an immersive, informative display.
●Media-Driven Booth Management and Promotion Support
As both an operator and media partner, Media Japan oversaw the concept design, booth staging, visitor engagement strategy, and publicity coordination.
Beyond on-site management, the team implemented cross-channel communications, combining traditional exhibition engagement with media exposure and online promotion, ensuring that each exhibitor maximized their visibility and business impact.
●Post-Exhibition Follow-Up and Sales Support
Following the exhibition, Media Japan continued to assist participating companies through:
– Business matching and trade follow-ups with local buyers and distributors
– Introductions to potential retail and distribution partners
This ongoing support transformed short-term exhibition success into sustained business opportunities.
■Outcomes
●Provided participating companies with a high-impact international platform to present their products to buyers, industry professionals, and media.
●Strengthened Media Japan’s proven track record in Japanese food promotion, enhancing its proposal capabilities to both corporate and government clients.
●Established a comprehensive post-event support framework, fostering long-term relationships with exhibitors.
Going forward, Media Japan aims to expand the “OISHII booth” model to other countries and major food exhibitions, accelerating the global recognition of Japanese food brands through integrated media and event-driven promotion.