当社代表取締役・内藤剛志が、日本青果物輸出促進協議会が主催する会員企業向けオンラインセミナー にて講師を務めました。
本セミナーでは、シンガポール市場の最新情報をテーマに、日本産青果物の輸出拡大を目指す企業様に向けて実践的な知見を提供しました。
■講演内容
●シンガポールの経済概況
GDP成長率・消費動向・インフレ状況など、国全体のマクロ経済環境を俯瞰で解説。
●シンガポールにおける青果物市場動向
価格傾向、消費者購買行動、グループ購入（共同購入）トレンドなどを分析。
●輸入・流通構造と規制
日本産青果物の輸入規制、流通チャネル、スーパー・飲食店での取扱状況など、現場視点で整理。
●販路開拓の成功事例と交渉ポイント
実際に成果を上げたケースを紹介し、バイヤー交渉や提案戦略の要点を提示。
●今後の展望と持続的戦略
シンガポール市場での成長可能性、販路構築のアプローチ、持続可能な輸出戦略を展望。
講演後には質疑応答の時間も設けられ、具体的な市場参入の課題や疑問点について、参加企業様との活発な意見交換が行われました。
今後もより多くの日本産青果物がシンガポール市場で受け入れられるよう、皆様をサポートしてまいります。
Media Japan Managing Director Takeshi Naito served as a guest speaker at an online seminar organized by the Japan Fresh Produce Export Promotion Council, addressing member companies aiming to expand exports of Japanese fruits and vegetables.
The session focused on the latest trends and market dynamics in Singapore, providing participants with practical insights for effective overseas business development.
■Lecture Topics
●Overview of Singapore’s Economy
Reviewed macroeconomic indicators such as GDP growth, consumer spending trends, and inflation rates to contextualize the current market environment.
●Trends in Singapore’s Fresh Produce Market
Analyzed pricing patterns, consumer purchasing behavior, and the growing “group-buying” trend among local consumers.
●Import Regulations and Distribution Channels
Explained import regulations for Japanese produce, supply chain structures, and handling practices across supermarkets and F&B outlets.
●Successful Case Studies and Negotiation Strategies
Introduced examples of companies achieving tangible export results and outlined key points for buyer negotiations and proposal strategies.
●Future Outlook and Sustainable Growth Strategies
Discussed the long-term potential of the Singapore market and approaches for building stable, sustainable export networks.
A Q&A session followed the presentation, during which participating companies actively exchanged opinions and raised practical questions regarding their market entry challenges.
Building on the seminar’s discussions, Media Japan plans to further develop individual company support, market research, and local consulting and sales channel development projects to drive ongoing export expansion.