当社代表取締役・内藤剛志が、農林水産省中国四国農政局主催「農林水産物・食品の輸出実践セミナー」において講師を務めました。
本セミナーでの講演テーマは 『シンガポール最新マーケット情報』。
講演を通じて、参加企業・自治体関係者の皆さまに対し、シンガポール市場における食品輸出の可能性と最新動向を共有しました。
■講演内容
●シンガポール市場の現状とトレンド
消費者の嗜好変化、輸入食品の流通構造、競合品・注目品目などを分析し、現地の実態を提示。
●輸出実践に向けた留意点
規制・通関・物流コスト・現地流通チャネル対応・価格戦略など、実務的な課題点を整理・解説。
●成功事例と戦略示唆
実際にシンガポール市場で成果を上げた事例を紹介し、参加者が自社取組みに活かせる戦略要素を抽出しました。
■参加者の反応
参加者からは、「最新の市場感覚を具体的に知ることができて参考になった」「輸出先としての可能性と課題がより明確になった」といった声が寄せられました。
講演を通じて、農林水産物・食品輸出に関心を持つ地方企業や自治体関係の皆さまに、当社の市場理解力と支援可能性をアピールする機会となりました。
■今後の展望
●本セミナー内容をベースに、具体的な輸出支援提案や現地実務支援プロジェクトの提案を推進
●他地域・他業界においても同様の実践型セミナー登壇を拡大し、企業・自治体との接点を強化
今後も当社のノウハウと講演実績を活用し、輸出実践支援体制をより一層強化してまいります。
Media Japan Managing Director, Takeshi Naito, served as a guest lecturer at the “Agricultural, Forestry and Fishery Products Export Practice Seminar”, organized by the Chugoku-Shikoku Regional Agricultural Administration Office of Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF).
The lecture, titled “The Latest Market Insights from Singapore”, provided participating companies and local government representatives with an in-depth overview of current food export opportunities and market trends in Singapore.
■Lecture Overview
●Current State and Trends in the Singapore Market
Naito analyzed shifts in consumer preferences, the structure of imported food distribution, and key competitive and high-potential product categories, offering participants a clear understanding of the Singaporean food landscape.
●Practical Considerations for Export Implementation
The presentation covered regulatory and customs requirements, logistics and cost structures, distribution channel management, and pricing strategies, outlining the essential points for companies planning to enter the Singaporean market.
●Success Stories and Strategic Insights
Through examples of Japanese food brands that have successfully established themselves in Singapore, Naito highlighted actionable strategies and best practices that participants could apply to their own export initiatives.
■Participant Feedback
Feedback from participating companies and local officials included:
“The session provided concrete and up-to-date insights into the market.”
“We now have a clearer picture of both the opportunities and challenges of exporting to Singapore.”
The seminar effectively positioned Media Japan as a knowledgeable and reliable partner for local businesses and governments interested in developing export strategies for agricultural and food products.
■Future Outlook
●Based on the seminar’s content, Media Japan will propose tailored export support initiatives and hands-on assistance projects for companies aiming to enter the Singaporean market.
●The company will expand similar practical seminars across other regions and industries, strengthening its engagement with both private and public sector partners.
By leveraging its extensive know-how and proven track record in overseas market support, Media Japan will continue to enhance its export support capabilities and contribute to the global promotion of Japanese agricultural and food products.