2025年7月16日〜18日、シンガポール・マリーナベイサンズで開催されたアジア最大級の飲食・外食業界展示会 「SIGEP & Restaurant Asia 2025」 において、メディアジャパンは『JAPAN PAVILION』を運営しました。
本展示会には41カ国・440社以上が出展し、13,000人超が来場。
世界の食品・飲料関係者が集結するこの国際展示会で、当社は“日本産ブランドを世界へ届けるための発信・販売・流通の仕組み” を実現しました。

■JAPAN PAVILIONの目的と特徴
『JAPAN PAVILION』では、日本の「逸品」を一堂に集め、海外バイヤーや業界関係者に向けて発信。
展示ブースとしての場づくりにとどまらず、「商談・販売・物流・マーケティング」までを包括的に支援しました。
出展者様が自社ブースの設営や通関・配送に煩わされることの無いよう、“商談とブランディングに専念できる環境” を実現しました。

■メディアジャパンのトータルサポート体制
1. 展示会運営（企画・設計・現場管理）
● JAPAN PAVILION全体のブース構成・デザイン・導線を設計
● 出展企業様のプレゼンテーション・試食・試飲の演出までをサポート
● 来場者動線・集客・ブランディング設計をトータル管理

2. 物流・税関・会場搬入出サポート
● 日本からの輸送、シンガポールでの税関手続き、会場配送・撤収までを一括対応
● 食品・飲料の特性に合わせた温度管理・保管対応を実施
● 展示会後の残余商品の保管・販売まで継続サポート

3. 出展後の販売・マーケティング支援
● 展示会後、現地物流企業との連携によりオンライン販売・委託販売を実現
● 出展効果を「展示会で終わらせない」販売促進モデルを構築
● SNS・OISHIIなどの自社メディアを通じ、ブランド認知の拡大も支援

■成果
● 日本各地の出展者様が海外バイヤーとの有力商談を複数成立
● 展示会後の販売・流通支援により、販路拡大と認知向上を同時に実現
● 出展企業様・来場者双方から「運営・物流・サポートの質が高い」と高評価を獲得
● ”展示・販売・マーケティングを一体運営できる唯一の日本企業”として信頼を確立

■今後の展望
メディアジャパンは、「出展＝終わり」ではなく、「出展から始まる海外展開」の実現を目指し、今後も以下の施策を推進してまいります。
● 物流・販売・販促の統合型支援モデルの強化
● 大型展示会でのPAVILION運営の拡大（シンガポール・マレーシア・ベトナムなど）
● 日本産食品・飲料ブランドの海外市場での持続的販売基盤の構築

From July 16 to 18, 2025, the SIGEP & Restaurant Asia 2025 exhibition was held at Marina Bay Sands, Singapore — one of Asia’s largest F&B and hospitality trade events.
The exhibition featured 440 exhibitors from 41 countries and attracted over 13,000 visitors from around the world.
At this global platform for the food and beverage industry, Media Japan operated the JAPAN PAVILION, creating a comprehensive framework that seamlessly connected promotion, sales, and logistics — to deliver Japan’s finest food brands to the world.

■Purpose and Key Features
The JAPAN PAVILION brought together a curated selection of premium Japanese products,
providing international buyers and industry professionals with direct access to Japan’s finest offerings.
Unlike conventional exhibition setups, Media Japan went beyond booth coordination — offering end-to-end support that covered business matching, logistics, sales, and marketing.
This structure enabled exhibitors to focus entirely on business discussions and brand presentation, without the burden of booth setup, customs clearance, or local delivery arrangements.

■Media Japan’s Total Support Framework
1. Exhibition Management (Planning, Design, and On-site Operations)
● Designed and managed the overall layout, flow, and visual identity of the JAPAN PAVILION
● Supported each exhibitor’s presentation, product sampling, and tasting experiences
● Oversaw all aspects of visitor flow, audience engagement, and pavilion branding strategy

2. Logistics, Customs, and On-site Delivery Support
● Provided one-stop support covering shipping from Japan, customs procedures in Singapore, and delivery to and from the venue
● Ensured optimal temperature control and storage conditions tailored to each food and beverage product
● Continued post-event support for the storage and local sales of remaining products

3. Post-Exhibition Sales and Marketing Support
● Partnered with local logistics and retail partners to launch online and consignment sales after the exhibition
● Developed a “Beyond the Exhibition” model — extending business opportunities beyond the event itself
● Amplified brand visibility through digital promotion and Media Japan’s owned platforms, including OISHII Magagine and social media

■Results
● Multiple Japanese exhibitors achieved successful negotiations and new business deals with overseas buyers
● Extended post-event sales and distribution support enabled exhibitors to expand both brand awareness and sales channels
● Received strong recognition from both exhibitors and visitors for the high quality of organization, logistics, and on-site support
● Earned a reputation as the only Japanese company capable of providing fully integrated support — from exhibition to sales and marketing

■Future Outlook
Building on the success of SIGEP & Restaurant Asia 2025, Media Japan aims to:
● Expand pavilion management at major exhibitions across Singapore, Malaysia, and Vietnam
● Strengthen its integrated support model that unites logistics, marketing, and sales
● Establish a sustainable overseas sales platform for Japanese food and beverage brands

Through these initiatives, Media Japan is committed to creating a new business model where “participation in exhibitions is not the end — but the beginning of global expansion.”