当社メディアジャパンは、2023年7月14日～2024年3月15日の期間、福井県の農林水産物・食品の海外販路拡大プロジェクトのサポートを行いました。
福井県産品の国内外でのブランド価値を高め、持続可能な輸出市場を構築するべく、イベント企画・商談支援・営業代行など包括的に支援しています。
■実施内容・支援領域
●イベント運営・出展支援
海外・現地市場における展示会・試食会・プロモーションイベントを企画し、福井県産品を効果的に訴求する場を創出。
●商談支援
現地バイヤー・卸売業者・小売業者との商談機会を設計・運営。
福井県産品を紹介、卸価格・取引条件・物流体制などを調整支援。
●営業代行・販路構築
現地市場での営業活動を代行し、卸先・販売先を開拓。
現地ネットワークを活かし、福井県産品の定常供給ルートを構築。
●マーケット構築・ブランド戦略支援
ターゲット市場分析、競合調査、商品ポジショニング戦略を含めたブランド設計支援。
福井県産品のストーリー性や差別化要素を強調する演出設計も担当。
※OISHII福井別冊発行：https://www.oishii.sg/ebook/Fukui/
■成果
●福井県産品の海外認知度向上および信頼性の獲得
●新たな商談機会の創出および継続受注ルートの確立
当社が持つイベント運営力・現地営業ノウハウ・ブランド支援力が結実した実績となりました。
本プロジェクトをモデルケースとして、今後は他県・他地域の農林水産品輸出支援案件拡大を目指す基盤作りに取り組んでまいります。
From July 14, 2023, to March 15, 2024, Media Japan supported Fukui Prefecture’s overseas market expansion project for agricultural, forestry, and fishery products, as well as food exports.
The project aimed to enhance the brand value of Fukui products both domestically and internationally, while building a sustainable export market.
Media Japan provided comprehensive support, including event planning, business matching, sales representation, and brand strategy development.
■Scope of Activities and Support
●Event Planning and Exhibition Support
We planned and managed exhibitions, tasting sessions, and promotional events in international and local markets, creating opportunities to showcase the appeal and quality of Fukui products to buyers and consumers.
●Business Meeting Coordination
We facilitated business negotiations with local buyers, wholesalers, and retailers—introducing Fukui’s products, supporting price and transaction condition adjustments, and providing logistics coordination assistance to ensure smooth communication and deal progression.
●Sales Representation and Market Development
Acting as a local sales agent, Media Japan conducted on-the-ground sales and distribution development activities.
Through our established regional network, we worked to build stable supply routes and distribution partnerships for Fukui’s products in overseas markets.
●Market Development and Branding Support
We conducted target market analysis, competitor benchmarking, and product positioning strategy formulation to reinforce Fukui’s brand identity.
The branding strategy highlighted each product’s storytelling elements and regional distinctiveness, ensuring effective and authentic brand communication.
※OISHII Fukui Special Edition：https://www.oishii.sg/ebook/Fukui/
■Outcomes
●Enhanced international awareness and credibility of Fukui’s agricultural and food products
●Creation of new business opportunities and establishment of sustainable trade partnerships
This project stands as a successful example that brings together our strengths in event management, local business development, and brand support.
Building on this model case, we will continue to strengthen our foundation to expand export support projects for agricultural, forestry, and fishery products from other prefectures and regions.