当社メディアジャパンは、北海道の事業者（15社参加） を対象としたマッチング商談会において、シンガポールを拠点とするローカルバイヤーを招聘し、輸出促進支援を行いました。
この取り組みにより、北海道の地場企業と海外バイヤーとの接点創出を図り、実践的な商談機会を提供しました。
■実施内容
●バイヤー招聘の企画・交渉
シンガポールを中心とするアジア圏の購買力あるローカルバイヤーをターゲットに招聘交渉を実施。
北海道の参加企業とバイヤーとのマッチングを見据えた選定を行いました。
■成果
●北海道の地場企業が、実際に海外バイヤーと直接商談を行う機会を獲得
●バイヤーとの初期接点を構築し、今後の受注・取引可能性を育成
●当社の国際バイヤーネットワーク構築力、交渉力を示す実績獲得
今後はこのような商談会モデルを他地域や他業界にも展開し、地域企業の輸出活動を継続支援してまいります。
Media Japan facilitated export promotion support for a business matching event involving 15 companies from Hokkaido, by inviting local buyers based in Singapore to participate in direct trade discussions.
This initiative aimed to create meaningful connections between regional Hokkaido businesses and overseas buyers, providing a practical platform for export-oriented business negotiations.
■Implementation Details
●Buyer Invitation Planning and Negotiation
Media Japan carefully identified and negotiated with local buyers from Singapore and across the Asia region who possess strong purchasing power and established distribution networks.
Each buyer was selected based on business compatibility and potential alignment with participating Hokkaido companies, ensuring productive and relevant matchmaking opportunities.
■Outcomes
●Enabled Hokkaido-based businesses to engage in direct, face-to-face business negotiations with overseas buyers.
●Established initial business connections between regional producers and international trading partners, laying the groundwork for future transactions and orders.
●Demonstrated Media Japan’s expertise in international buyer network development and negotiation capabilities.
Moving forward, Media Japan will expand this business matching model to other regions and industries, continuing to support Japanese regional companies in developing sustainable export channels and strengthening their presence in overseas markets.