当社メディアジャパンは、シンガポールで開催された国際特産食品展示会 SPECIALITY & FINE FOOD ASIA 2019（SFFA2019） において、日本ブース「OISHII」 の運営をオフィシャルメディア枠で担当しました。
本展示会は世界20カ国・地域から約200社が出展する国際規模のイベントであり、当社は出展者支援から事後フォローまで一貫して関与しました。
■実施内容・特徴
●出展者選定とブース構成
愛知県（うなぎ・西尾抹茶）、沖縄県（黒糖蒸しパン）、海産物、山口県・茨城県・愛知県の日本酒など、各地域の特産品をラインナップ。“郷土の味覚”をテーマに、地域の魅力を強調した展示設計を行いました。
●ブース運営
来場者誘導、説明補助、試食・試飲対応、出展者との調整など運営業務全般をサポート。展示・接客を通じて「日本らしさ」や「品質・信頼性」を体感してもらえるよう演出しました。
●事後フォロー支援
展示会終了後も、出展者に対して販路拡大支援を継続。商談フォロー、海外販路提案、媒体露出機会の紹介など、次フェーズにつなげる施策を実施しました。
■本イベントにおける成果
●国際展示会という場で、地域特産品の海外バイヤーとの接点を構築
●出展者のブランド認知と信頼性強化に貢献
●当社の展示会運営力、メディア発信力、出展支援力を実証する実績
●出展後のフォローを通じて、出展者との継続的パートナーシップを育成
■今後の展開
●本実績をモデルケースとして、他地域・他商材での展示会支援案件を拡充
●展示会運営のみならず、展示後の販売促進・媒体露出支援まで一貫した体制強化
●グローバル市場での日本特産品のプロモーション力をさらに高め、顧客企業の海外展開を包括支援
Media Japan participated as an official media partner in the Japanese Pavilion “OISHII” at the international trade exhibition SPECIALITY & FINE FOOD ASIA 2019 (SFFA2019), held in Singapore.
The event attracted approximately 200 exhibitors from 20 countries and regions around the world. Our company was involved throughout the entire process—from exhibitor support to post-event follow-up.
■Project Overview and Key Features
●Exhibitor Selection and Booth Design
We featured regional specialties such as Aichi’s eel and Nishio matcha, Okinawa’s brown sugar steamed buns, seafood products, and sake from Yamaguchi, Ibaraki, and Aichi Prefectures.
Under the theme “Flavors of the Homeland,” the booth was designed to showcase the unique appeal of Japan’s local regions.
●Booth Operations
We provided full operational support, including visitor guidance, explanation assistance, tasting coordination, and exhibitor communication.
Through the exhibits and hospitality, we aimed to deliver a hands-on experience of “Japaneseness,” quality, and reliability.
●Post-Event Follow-Up
Even after the exhibition, we continued to assist exhibitors in expanding their sales channels.
Our support included follow-up for business meetings, overseas market proposals, and introductions to media exposure opportunities—helping connect the exhibition to the next business phase.
■Achievements
●Built connections between regional Japanese products and overseas buyers at an international exhibition.
●Contributed to enhancing brand recognition and credibility for participating exhibitors.
●Demonstrated Media Japan’s capabilities in exhibition management, media promotion, and exhibitor support.
●Fostered long-term partnerships with exhibitors through continued post-event support.
■Future Developments
●Use this project as a model case to expand exhibition support services for other regions and product categories.
●Strengthen our integrated support system—not only for exhibition management but also for post-event sales promotion and media exposure.
●Further enhance the global promotion of Japanese specialty products and comprehensively support clients’ overseas business expansion.