コロナ禍により2019年以降開催できなかった恒例の日本酒イベント「KANPAI!」を、３年ぶりにシンガポールで再び実施しました。
会場は、五つ星ホテル「Goodwood Park Hotel」。
日本各地の酒蔵や食ブランドが集い、日本酒と地域文化を融合した体験空間を創出しました。
■実施概要・特徴
●出展銘柄・参加ブース
滋賀、高知、長野、福島、鹿児島、北海道、新潟など各地から、日本酒を200本以上出展。
ハラール認証の和牛輸入業者も出展し、酒と食の融合を強調しました。
●演出・乾杯演出
響屋シンガポールによる和太鼓演奏で開幕。
山口県・七夕会とのライブ中継を通じて一斉乾杯を実施。
料理は和・中・洋の融合メニューと日本酒のペアリングで提供し、来場者に多様な食体験を届けました。
●サブ会場との連動
「Tommy’s Sake Bar」「つくね一期」「昭和歌謡おでん酒場 JUN」などのサブ会場とも連動し、日本酒の日を祝う多拠点開催を展開しました。
●来場者数
F1シンガポールGPとの日程重複があったものの、約150名の酒好き来場者を集め、会場は賑わいを取り戻しました。
■成果と意義
●休止期間を経て再始動したことで、関係者や来場者に対してブランド再認知を促す機会に
●多様な地域・食材との組み合わせによる新たな価値提供
●当社の運営力・演出力・ブランド発信力を改めて示す実績に
今後も、日本酒イベント・地域食文化発信事業を強化してまいります。
After a three-year hiatus due to the COVID-19 pandemic, Media Japan successfully brought back the signature Japanese sake event “KANPAI!” in Singapore.
Held at the prestigious Goodwood Park Hotel, the event gathered sake breweries and food brands from across Japan, creating an immersive experience that celebrated the harmony of Japanese sake, cuisine, and regional culture.
■Event Overview and Highlights
●Exhibitors and Participating Brands
Over 200 bottles of sake were showcased from breweries representing prefectures such as Shiga, Kochi, Nagano, Fukushima, Kagoshima, Hokkaido, and Niigata.
A Halal-certified wagyu beef importer also participated, emphasizing the fusion of sake and Japanese cuisine while appealing to Singapore’s diverse audience.
●Performances and Toast Ceremony
The event opened with a Japanese taiko drum performance by Hibikiya Singapore, setting a festive tone.
A live broadcast connection with the Tanabata Association in Yamaguchi Prefecture enabled a simultaneous nationwide toast, symbolizing unity through sake.
Guests enjoyed a multi-course menu blending Japanese, Chinese, and Western dishes, thoughtfully paired with selected sakes for a refined culinary experience.
●Collaboration with Partner Venues
The celebration extended beyond the main venue through satellite events held at local Japanese establishments, including Tommy’s Sake Bar, Tsukune Ichigo, and Showa Kayou Oden Sakaba JUN.
This multi-location approach encouraged community participation and expanded engagement across the city.
●Attendance
Despite coinciding with the F1 Singapore Grand Prix, the event attracted approximately 150 enthusiastic sake lovers, filling the venue with energy and conviviality.
Attendees appreciated the revived festive atmosphere, diverse food pairings, and the opportunity to reconnect with Japan’s regional sake producers.
■Achievements and Significance
●Successfully revived the KANPAI brand, re-establishing its presence and emotional connection with both participants and industry partners.
●Delivered new values and experiences through cross-regional collaboration between sake, cuisine, and local culture.
●Reinforced Media Japan’s strengths in event production, creative direction, and brand communication.
This event served as a key milestone in the post-pandemic revival of Japanese food and sake promotion in Singapore, laying the foundation for further expansion of cultural and culinary exchange initiatives in the future.