当社代表取締役・内藤剛志が、農林水産省主催の「GFP輸出プロモーションセミナー from 中国四国」にて、講師を務めました。
講演テーマは”動画を効果的に活用した商品PR”。特に、外国人視点を意識した動画制作・発信のポイントについて解説しました。
■講演テーマ・内容
●動画を使ったPRの基礎と効果
動画が消費者への訴求力を高める理由、流通チャネルとの親和性、SNS・Web媒体での拡散性について説明。
●外国人視点を意識した動画設計
言語・字幕・映像構成・ストーリー性など、外国人視聴者に響く動画づくりの要素を具体的に紹介。
●成功事例と実践ノウハウ共有
実際に手掛けたプロモーション動画事例を交え、構成・撮影・編集・配信プロセスにおける注意点や改善ポイントを提示。
■参加者の反応
参加者からは、「動画活用の切り口が整理されてわかりやすかった」「自社の商品で試せるアイデアが得られた」といった声が寄せられました。
動画PRの重要性と実践手法を、地域企業・関係者に改めて認識していただく機会となりました。
■今後の展開
●本講演内容を踏まえ、地方企業や産地ブランドへの動画制作支援サービスを強化予定
●セミナーで得られたネットワークを契機に、地方自治体・地域団体とのプロモーション連携を拡大
Our Managing Director, Takeshi Naito, served as a guest lecturer at the “GFP Export Promotion Seminar from Chugoku & Shikoku”, organized by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF).
The lecture theme was “Effective Product Promotion through Video Marketing,” focusing on practical strategies for video production and distribution from a foreign audience’s perspective.
■Lecture Topics and Content
●Fundamentals and Effectiveness of Video-Based Promotion
Naito explained why videos are a powerful tool for engaging consumers, highlighting their strong visual impact, compatibility with various distribution channels, and high shareability across SNS and web platforms.
●Designing Videos with an International Audience in Mind
The session covered practical tips on creating videos that resonate with foreign viewers, including considerations for language, subtitles, visual storytelling, and cultural context.
●Case Studies and Practical Know-How
Drawing on real examples of promotional videos produced by Media Japan, Naito shared key insights from the planning, filming, editing, and distribution stages—emphasizing common challenges and solutions for improving effectiveness.
■Participant Feedback
Participants commented:
“The explanation clearly structured how to approach video promotion.”
“I got concrete ideas that I can try with our own products.”
The seminar successfully helped regional businesses and stakeholders deepen their understanding of video marketing’s role and practical applications in export promotion.
■Future Development and Significance
●Media Japan will further enhance its video production and digital marketing support for regional producers and local brands.
●The seminar also provided valuable opportunities to expand partnerships with local governments and regional organizations.
●Moving forward, Media Japan aims to strengthen its position as a key partner supporting Japan’s regional industries through strategic video-driven promotion—both domestically and internationally.