当社代表取締役・内藤剛志が、北海道庁と札幌市の合同プロジェクトにおいて、道内中小企業向けシンガポール向けEC進出マニュアル作成に関するインタビューを受けました。
内容は、日本企業のEC進出状況、日本製品のシンガポールでの販売実態、消費者トレンドなど多角的なテーマにわたります。
■インタビュー内容
●日本企業のEC進出状況
これまでの実績・課題・成功事例を交えながら、日系企業が東南アジア市場、特にシンガポールでオンライン展開する際のポイントを説明しました。
●日本製品のシンガポール市場での販売実態
どのような品目が受容されているか、価格帯・販路・流通チャネル傾向など、現地市場におけるデータと感覚を基にコメントしました。
●消費者トレンドと市場予測
シンガポール消費者の購買動機・価値観の変化、EC利用傾向、競合環境の変化など、中長期視点を交えた見解を提供しました。
本インタビューでまとめられた内容を、EC進出支援ノウハウや提案資料など、今後の提案活動・支援サービスに反映していく見込みです。
また、このプロジェクトを足がかりとして、北海道をはじめとした地方自治体様との協働案件を増やしていきたいと考えています。
Our Managing Director, Takeshi Naito, was interviewed for a joint project by the Hokkaido Prefectural Government and Sapporo City, focused on developing an E-commerce Expansion Manual for small and medium-sized enterprises (SMEs) in Hokkaido aiming to enter the Singapore market.
The interview covered a wide range of topics, including the current state of Japanese companies’ e-commerce expansion, sales performance of Japanese products in Singapore, and consumer trends in the local market.
■Main Discussion Points
●Status of Japanese Companies’ E-Commerce Expansion
Naito discussed key factors for success when Japanese companies enter Southeast Asian markets—particularly Singapore—via online platforms.
Drawing from actual cases, he highlighted successful examples, challenges faced, and strategic insights gained through years of supporting cross-border business development.
●Sales Landscape of Japanese Products in Singapore
He provided data-driven and experiential insights into:
– Product categories that perform well in the local market
– Typical price ranges, sales channels, and distribution structures
– The evolving perception and positioning of Made-in-Japan products among Singaporean consumers.
●Consumer Trends and Market Outlook
The interview also touched on emerging consumption behaviors, such as shifting purchasing motivations, value perceptions, and e-commerce adoption patterns in Singapore.
Naito shared a medium- to long-term perspective on how these trends are expected to shape the market’s future direction.
The interview not only enhanced our corporate branding and credibility, but also served as a valuable opportunity to share actionable insights with local SMEs exploring overseas digital expansion.
The content of the interview will be incorporated into our future consulting proposals and support services related to cross-border e-commerce.
Furthermore, this project has strengthened our commitment to expanding collaborative initiatives with regional governments, beginning with Hokkaido, to promote Japan’s local industries and products internationally.