「西尾の抹茶」イベント開催“Nishio Matcha” Promotion Event

当社メディアジャパンは、愛知県西尾市の抹茶をテーマとしたイベントの海外展開支援を担当しました。

この取り組みを通じて、海外（特にシンガポール）市場における抹茶・食品ジャンルの知見を発信し、関係者ネットワーク拡充および新規B2B顧客の創出を目指しました。

■午後：試食会＋商談会
地元メディア、レストラン関係者、物流会社等を招いての試食会と商談会を実施しました。

【コラボメニュー提案】
● 抹茶を使ったイタリアン料理（例：抹茶パスタ、抹茶リゾット、抹茶ソルベなど）を提供
● 地元の食文化に溶け込ませる形で「抹茶の新しい楽しみ方」を提示
● 試食会の翌日からは、イベントで提供したコラボメニューを活用した店舗プロモーションを実施
● 期間限定メニューとして一般来店客にも提供し、イベントの盛り上がりをそのまま消費者体験へと繋げる

【商談ブース設置】
● 抹茶生産者・供給者と、現地レストラン・卸売業者との間で直接対話の場を創出
● 物流面・価格面・品質面での課題をその場で確認でき、迅速な次段階アプローチが可能に

■PR効果の拡張
イベント終了後には、招待した各メディアを通じて、コラボメニューのプロモーション告知を実施。
現地のフード系メディアやSNSインフルエンサーによる発信を通じて、イベント情報と店舗プロモーションが連動し、より広範なPR効果を生み出しました。
これにより、単発のイベントに留まらず、継続的な話題化・ブランド認知の拡大につなげることが出来ました。

■成果と今後の展開
● 抹茶の魅力を地元関係者に直接体験してもらうことで、関心を獲得
● 具体商談の芽が複数誕生
● 当社の海外展開支援力を現場で示すことで信頼醸成
● 今後は、この成功モデルをもとに他地域・他商品のプロモーション支援案件へ横展開を計画

Media Japan supported the overseas promotion of Nishio City’s matcha from Aichi Prefecture by organizing and managing an event dedicated to showcasing the appeal of matcha.
Through this initiative, our goal was to share insights about the matcha and Japanese food market in Singapore, expand our professional network, and create new B2B business opportunities.

Morning Session: Seminar – “Food and Matcha Trends in Singapore”

Our Managing Director, Takeshi Naito, delivered a presentation covering the following key topics:

• Rising health consciousness and growing demand for Japanese-style foods in Singapore
• Local acceptance and popularity of traditional Japanese products such as matcha
• Overview of local distribution channels, logistics structure, and import regulations
• Analysis of successful sales examples and key factors behind their achievements

This seminar allowed us to demonstrate Media Japan’s strong understanding of the overseas market and our ability to support clients in developing effective overseas business channels.

Afternoon Session: Tasting & Business Matching Event

In the afternoon, we hosted a tasting and business machiing session, inviting local media, restaurant owners, and logistics partners.
The session featured the following key initiatives:

Collaborative Menu Proposals

• Introduced Italian dishes incorporating matcha, such as matcha pasta, matcha risotto, and matcha sorbet.
• Presented new and creative ways to enjoy matcha by blending it naturally into local culinary culture.
• From the day after the event, participating restaurants launched limited-time promotional menus based on the collaboration dishes, allowing consumers to directly experience the excitement of the event.

Business Matching Booths

• Created direct communication opportunities between matcha producers/suppliers and local restaurants and wholesalers.
• Enabled participants to discuss logistics, pricing, and quality issues on the spot, allowing for faster follow-up and practical next steps.

Extended PR Impact

• After the event, invited media outlets helped promote the collaborative menu through various features.
• Food-related media and social media influencers shared the event and restaurant promotions online, expanding public awareness.
• As a result, the event generated long-term publicity and brand recognition that extended well beyond a single occasion.

Results and Future Outlook

• Local stakeholders gained firsthand experience of matcha’s appeal, sparking new interest.
• Several potential business negotiations emerged during the event.
• The event successfully reinforced trust in Media Japan’s overseas market development and promotional support capabilities.
• Building on this success, we plan to expand this promotional model to other regions and product categories in the future.